Cascading Sales Channels

Dealers and auctioneers use to be the only two sales channels for disposing of idle capital assets. In choosing these limited channels, companies ignored critical market factors that would maximize their returns such as seller control, liquidity speed, and demand in the market.

Consequently, EquipNet employs a wide variety of sales channels based upon comprehensive inventory plans. Inventory is proactively moved from one disposition channel to another based on time and expected returns. This "cascading" marketing approach provides the most control to ensure the maximization of returns while at the same time ensuring that all deadlines are met.

There are three major categories of Sales Channels;

MarketPlace™
EquipNet's MarketPlace™ www.EquipNet.com is THE dominant site for surplus assets in the pharmaceutical, chemical, and consumer goods industries. The Marketplace utilize a negotiated sales platform and has thousands of end-user buyers from Europe, the Americas, Asia, and the Middle East participating every day.

SelectiveSales™ Channels
These channels often provide faster liquidity than The MarketPlace, but allow the sellers to remain in control of the sale by giving them final approval for any transaction. Channels include; online sealed bid events, Buy-It-Now listings on our eBay store, and private events for selected equipment dealers.

QuickSales™ Channels
Although these channels usually provide lower returns, they offer the seller extremely fast liquidity. Venues include a variety of auctions; traditional, online, and no-reserve on our eBay store. Other channels in this group include a no-haggle, low price Bargain Bin, as well as Scrap and Donation efforts.